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4 Color Palettes to Try at Home, According to Color Psychologists

Standing in front of your local hardware store’s selection of paint color swatches, you might assume one white tone is just as good as another, right? Well, it turns out, there’s a psychology behind your home’s exact color choices. Expert in color psychology, Dr. Zena O’Connor of Design Research Associates investigated people’s responses to color and found that tonal value (a color’s lightness versus its darkness) is just as important as the color itself. “This is because research indicates that tonal value and saturation have just as much impact as hue in interior design,” she says.

Hence, choosing a color for a room isn’t your only consideration when in front of those swatches—you must also think about the color’s exact tone. A dark, vibrant red, for instance, might convey drama to viewers, while a soft, rosy hue feels more welcoming. Not only that, but the combination of color tones (rather than one by itself) is more important to creating the best emotional responses, O’Connor says. “Color combinations—in specific tonal value clusters—definitely have an impact on mood and ambiance.” But what color tones work best together? And where should they be placed in the house to have the most impact? We talked to the experts to find out.

Dark brown sand and bright white tones

To create a space conducive to concentration and study, take typical neutral colors and make them stand out. One way to do this is to choose a bright, bold white and pair it with an earthy dark brown sand color. “Neutral colors are generally accepted to include white, off-white, plus variations of cream, beige, achromatic hues, and varying shades of gray,” O’Connor says. These are traditionally very calming colors, but if you take a bright white and pair it with a dark sand color, the white becomes more of a pop of activity that still keeps the flow of other neutral spaces in a house. “In the most active areas of the home, a clean white base offers a calming constant between spaces,” says Sarah Peterson Major, director of residential design at BHDM Design. “As you move from room to room, the energy of each space shifts but the neutral backdrop acts as a grounding element.”

Take the bright white and dark sand and apply it to a study space, like a home office. The brown sand will ground the space but the bright white adds a sense of “focus and organization,” says Gideon Mendelson, founder and creative director at Mendelson Group. Perhaps keep the walls white and add the earthy tones in through key pieces of furniture. “My favorite way to add color to a space is to move it around the room,” Mendelson says, “introducing it in various places through accessories, throws, furniture, etc. The balance of colors allows your eyes to bounce around the room in a very dynamic way” without being too energizing. It’s an office and not a child’s activity room after all.

Light pink or coral and turquoise tones

While seemingly from different color families, this color combo works well together. Susan Hayward, founder of Susan Hayward Interiors, says to combine these for a subtly energizing effect. Coral offers a pop of energy while turquoise brings in the soothing effect of natural colors. “Some pretty greens work especially well if the room has a lot of greenery outdoors and [can] create a beautiful warm feeling by blurring the lines between the outdoors and indoors,” she says. The cooler greens keep the room “airy and light,” but you can add a pop of energy with grays, whites, or peach and coral tones. “The cooler the tones, the more restful; the warmer the tones, the more energizing.”

Choose this color combination for an active space that could still be considered a quiet retreat from the hustle and bustle of life outside the house, like the main living room or family room. To create a sense of visual cohesion, O’Connor suggests using architectural features like timber flooring to pair with the warmer undertone of the peach or coral colors. Houseplants can pair with the green shades to further balance out that tone in the room.

Lilac and off-white tones

For a room with a calm but not too sleepy feeling, choose lilac and off-white. Geddes Ulinskas, principal of Geddes Ulinskas Architects, selected lilac for a client’s home office. But the catch was the office was for a business that connected people through social events. While the idea of these activities can seem busy and overwhelming, lilac and other cool colors inspire a sense of relaxation. “The lilac selected for the office is soft but by no means timid,” Ulinskas says. The effect was a purely calm space that still had some notes of activity. Both lilac and off-white have undertones that lean warm, but, overall, both shades are still more cool than pink or tan. And blue or green would just be too relaxing. According to Patel, “Blue and green shades in bedrooms create an environment conducive to relaxation and sleep.” Lilac and off-white inspire a calm that still has a heartbeat of energy.

Orange-red and charcoal-gray tones

Want to encourage people to enter a room and be social? Choose this color pairing. Charcoal gray will provide a nice juxtaposition that isn’t as dramatic as black. O’Connor points out that orange-red and other “warm colors have been found to not only attract attention but encourage ingress,” she says. “From a study that investigated color in retail environments, orange-red and warm colors (as opposed to blue, green, and cool colors) drew participants further into an experimental room,” she says.

Orange-red will pull the viewer into wanting to enter a room. Add this tone as a pop of color at the end of a “long open plan room to draw people further into the space,” like one used for most of the home’s entertaining. Perhaps a basement bar with mostly charcoal gray walls would work best here. According to Reena B. Patel, parenting expert and licensed educational board certified behavior analyst, “gray and other bolder neutral colors promote social interactions between diners.” And orange-red works better than traditional red because, for some, the latter can be too overpoweringly negative. O’Connor points out that red has been used to signal anger, fear, and even jealousy. The infusion of orange instead adds a sense of neutrality to the red.

Michelle Mastro, Architectural Digest